Albert Einstein
Real innovation takes patience, but the 'Wow!' is worth the wait.
Landscapes & Brandscapes
- Consumer Trends
- Competitor & Customer Analysis
- Primary & Secondary Research Synthesis
- Brand Positioning Evolution
- Portfolio Gaps/White Space Opportunities
Innovation
- Ideation & Concept Development – Concepts that Connect™
- Branding and Positioning
- New Product Development
- Packaging Development
- Flavor Naming and Descriptive Copy
Commercialization
- Tactical Marketing Plan
- Distribution/Channel Strategy
- Test Market Assessment
- Rollout Strategy